The video portrays the many ways in which Uniqlo takes on the various problems of the world through clothing, and represents these stories as a “moving picture book.” It was translated into 8 different languages to be displayed in stores worldwide.
Category: Client Work — Posted by takahashi at October 15, 2013
We produced a promotional video for Hobonichi Planner 2014. The music
was written based on the user’s “act of writing”; the video then
introduces the various ways in which the planner can be used, such as
to “write,” “clip,” and “paste” into the planner.
Category: Client Work — Posted by akitomo at October 10, 2013
We directed and developed the website and movie for the Fall/Winter 2013 campaign for UNITED ARROWS, called “UNITED Transform Your World ARROWS Passionate Service” (UNITED Sekai Wo Kaeru Arrows Jounetsu Sekkyaku).
We created a movie to convey the campaign message: to have a complete style makeover by a staff member and enjoy a fresh new look. The movie, narrated by Peter Barakan, casts Rola and Yoshiyoshi Arakawa to go through a style transformation with the staff at the brand’s Harajuku store.
The project also included the following features to emphasize the connection between the website, stores, and the customers.
Displayed photos of customers who participated in the staff styling sessions.
Carried out a lottery with 700 items chosen by 700 people from 35 stores.
Linked between photos of winning customers with the staff-chosen items.
Linked between photos of customers who wore the feature items on the models.
The above features allow the viewers to feel the actual activity inside the stores throughout the campaign. Customers who won the “Jounetsu (Passion) Lottery” will receive the winning item in the mail with a hand-written message from the respective staff.