HIKARI NO TOKEI

Category: Client Work — Posted by nishimura at October 1, 2010

We designed a monument for the entrance of Seibu Ikebukuro Flagship Store, called “Hikari No Tokei” (Clock of Light). The monument features 4 LED surfaces on which the current time is expressed in motion typography, changing proportions at every second. At every hour, the monument features time-announcement of synchronized music and motion. The music is produced by Yukihiro Takahashi. Here is the photo of the entire space.

西武百貨店、池袋本店の新しいエントランスに置かれる「光の時計」というモニュメントをデザインしました。柱の四周に渡って敷かれたLED面上に、現在の時刻を示すモーションタイポグラフィが立体的に配置され、刻一刻とそのプロポーションを変えていきます。また1時間毎の時報として、高橋幸宏氏プロデュースによる時報音楽とシンクロした映像を展開します。空間全体の写真はこちら

Credit :
Creative Direction: Masaaki Hiromura (Hiromura Design Office)
Music: Yukihiro Takahashi
Interior Design: TONERICO INC
Engineering: KOMADEN CORPORATION
Art Direction / Design / Programming: Yugo Nakamura (tha)
Design Assist / Programming: Naoki Nishimura (tha)

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