Brother PRIVIO TV AD / WEB

Category: Client Work — Posted by nishimura at November 2, 2012

We directed the TVCM for Brother’s new product “PRIVIO.” The product’s key visual is the 4-color dots, which we used as our main motif to express the lively and playful movements of the ink dancing to the sound.
We also created a website that follows the same them of the CM.

Brotherの新商品「PRIVIO」のテレビCMの監督を行ないました。商品のキービジュアルである4色のドットをモチーフに、インクが音楽に合わせて躍動する世界観を表現しました。
また、CMの世界観を踏襲したウェブサイトも制作しました。

Credits:

-TVCM
Creative Direction: Yoshifumi Takeuchi (Dentsu)
Art Direction: Hiroyuki Kato (Dentsu)
Film Direction: Yugo Nakamura (tha ltd.)
Copy: Yasuhiro Yuya (Dentsu) / Kanako Wada (Dentsu)
Produce: Tomonobu Yamazumi (Dentsu Razorfish)
Production Management: Natsuko Kanno (Dentsu Razorfish)
Narration: Yukari Kawasaki (Office Osawa)
CG: DRAWIZ
Music: HIFANA
Music Production: MELODY PUNCH

-WEB
Art Direction: Yugo Nakamura (tha ltd.)
Design / Program: Naoki Nishimura (tha ltd.)
Project Management: Natsuko Kanno (Dentsu Razorfish)
Music: HIFANA
Music Production: MELODY PUNCH

(c) 2017 tha ltd. | powered by WordPress with Barecity