Category: Client Work — Posted by abe at April 16, 2009
A new TVCM for Uniqlo’s 2009 UT Spring/Summer collection campaign that we planned and directed is now on air. The keyword is “MEGA CULTURE.” The concept focuses on zooming and digging through the huge variety of T-shirt graphics that contain a world of mixed cultures within. The website also represents this concept.
“Texture” is a screensaver that visualizes waves of the day’s news in
various typefaces created by Kashiwa Sato / Samurai.
The screensaver can also display fonts installed in your computer to
act as a random font sampler.
Category: Client Work — Posted by hanamura at January 19, 2009
A promotional website for Mujirushi Ryouhin (MUJI). The website features a calendar interface of videos showing one MUJI product a day. By showcasing the products in small instructional videos, the website cuts across languages and is aimed for a worldwide audience.
Category: Client Work — Posted by sohei at September 26, 2008
We have recently directed the new TV ad and the website for Uniqlo’s Merino Wool campaign that is now on air. The key phrase for this campaign was “COLOR IS COMFORT: 心地のよい色たち,” which we interpreted as a floating landscape of merino wool. The website furthers the geography into a simple interface, allowing the users to fly up and over the hilly mountains and click on the floating color chips to view the catalogue.
ユニクロのメリノウールキャンペーンにて、CM監督およびウェブサイトの制作を担当しました。「COLOR IS COMFORT：心地のよい色たち」をキーワードに、メリノウールによって構成された地形・風景の中を浮遊していくような世界観を作りました。
また、ウェブサイトではCMの世界観をより拡張し、映像の上に浮かぶカラーチップをクリックすることで商品カタログを閲覧できるシンプルなインターフェースを構築しています。
Category: Client Work — Posted by sohei at September 26, 2008
A website for Japan’s font maker, MORISAWA. By breaking down MORISAWA’s font data, the website allows users to rebuild the typography and post their creations online.
Beginning August 5, we will be showing our very first exhibition “NOW UPDATING… Interactive Designs by THA / Yugo Nakamura” at the Ginza Graphic Gallery and Osaka DDD Gallery. Please refer to the link for details. Looking forward to seeing you there!
